The 4MAT model is a framework for understanding the way people create meaning and develop knowledge from their personal experiences essentially it is a model for how people learn based on the neuroscience of learning.

Learning is the core process that drives innovation and sustainable growth.

The 4MAT model provides a systemic approach for understanding the way individuals and organisations learn, grow and evolve.

It is also a framework which allows learning practitioners to design learning experiences that extend beyond the learning event into the very heart of individuals daily lives.

Skill development in applying 4MAT begins with self-awareness of individual learning strengths. As 4Mat Skill grows, so does the ability to impact performance at broader levels in the organisation

Why use 4MAT?

4MAT provides a context for learning that enables a common language for learning design and delivery.


By adopting the 4MAT framework organisations can:

 Create a common language for design and delivery

Assess existing programs through the lens of 4MAT

Create a design database enabled through the common language of 4MAT


Why does it matter?

4MAT is one of the most widely used instructional formats in the world, with over 30 years of proven success in both corporate and learning institutions. 4MAT teaches how to identify the styles of learning using the Learning Type Measure® (LTM) and implement the best methods to reach those learning styles.

4Mat Teaches you to:

Choose activities that achieve the desired learning outcome

Maximize your learning style strengths when designing an instruction

Use powerful openings that grab the learner and engage commitment

Expand your instructional design strategies to engage all learning styles

Design practice activities that wire the brain to implement key skills

Filter through your content to determine what is essential to include to generate results (and what can be left out)